Wednesday, November 30, 2005

No Such Thing As Bad PR?

180 Solutions is suing my alma mater Zone Labs . As a PR professional, I can't help but think that 180 Solutions is about to give Zone Labs a free shot of positive publicity.

Heck, I'm all for positive publicity but I can't help but think that 180 Solutions is all wrong in their approach: don't they realize they're just heaping negative attention on themselves while shining the bright light of good PR on their alleged 'foe'?

It will be interesting to see the press coverage on this!

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