Thought-provoking article in the December Wired is online, detailing how Gator became Claria, cleaned up its image and started carting a boatload of cash to the bank. I'm afraid that Harvard Business School will use Gator, I mean, Claria as a case study in how to polish a corporate image, citing the many tactics that come right out of the old marketing manual.
To me, this illustrates the power of words. Claria changed their name and got religion (not to mention a raft of lawyers) about their position as an adware vendor, not a spyware vendor.
180 Solutions is using some of the same tactics in their battle with Zone Labs about being labeled as spyware. Latest salvo in their blog alleges that ZoneAlarm now calls their behavior 'suspicious' rather than 'dangerous' because of the 180 Solutions lawsuit. Too bad they didn't notice that the two different screenshots refer to two different 180 Solutions 'products'.
The ZoneAlarm security alert labeled 'Dangerous' refers to 180sa.exe while the 'Suspicious' alert refers to Zango.
Duh.
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